Mermaid Cove

A soft, iridescent identity for an oyster bar, with luxury drawn from the curves of the room.

An oyster bar identity shaped by the curves and textures of its interior. I developed a wordmark, typography and a shell-inspired palette, extending the visual language into wine packaging and collateral.

The challenge

The venue's architecture already made a strong statement. The brand had to feel native to that space, elegant and alluring, without tipping into theme-bar kitsch.

The approach

1. 01Took cues from the venue's curves to shape a refined wordmark and a high-contrast serif type system.
2. 02Built a palette of pearl, sand and iridescent shell tones that reads as luxury in print and on glass.
3. 03Carried the world onto packaging, including the ‘Somewhere Under the Sea’ house wine label, where the pearl became the hero.

The outcome

A sophisticated identity that mirrors the venue's elegance and gives every touchpoint, from menu to bottle, the same gentle charm.