About Nora
A fresh perspective.A clear direction.
I’m Nora Pherome, a multidisciplinary designer based in Toronto, working across brand identity, art direction, digital design, print and motion.
I’m interested in projects that connect disciplines and give a good idea room to develop.
What I do
Brand & Identity Systems
I learn how the business works and who it's for, then build the visual system around that: hierarchy, voice, colour and typography, with guidelines a team can actually use.
Art Direction Across Channels
One idea, carried across print, digital, social and physical spaces. I direct campaigns so every piece reads as the same brand, whether it's a menu, a billboard or a story post.
Motion & Digital
Short-form motion for social and paid media, plus product and web interfaces. The rule is the same for both: make the point fast and keep it clear.
Experience
Senior Graphic Designer
INK Entertainment Group — Toronto & Miami
- Hired as the sole designer for INK’s Miami portfolio of hospitality brands, representing $20M+ in annual sales; earned expanded responsibility for additional Toronto brands through strong performance.
- Lead creative development from concept through execution, translating brand positioning, audience needs and business goals into cohesive experiences across digital and physical touchpoints.
- Build scalable visual systems, reusable templates and asset libraries that help teams extend each brand consistently across channels, formats and locations.
- Evolve brand identities for seasonal campaigns and special events, balancing fresh visual ideas and treatments with recognizable brand elements.
- Extend brand expression through motion graphics, short-form video editing, animation and social content, creating digital and email assets designed to encourage engagement and clicks.
Independent Freelance Designer
Lucky Stars Studio — Toronto
- Helped clients across industries translate their business positioning into distinctive brand identities, guiding projects from discovery through design and rollout.
- Developed logos, visual language and packaging for new brands, and refreshed existing identities while preserving established recognition.
- Extended each identity into campaigns, social content, presentations and marketing collateral, creating a cohesive visual experience across touchpoints.
- Delivered scalable design systems and reusable assets that equipped clients to maintain and grow their brands independently.
Graphic Designer & Marketing
University of Toronto Press — Toronto
- Unified creative across retail, digital and in-market promotions, giving campaigns a consistent visual direction from first impression to purchase.
- As lead designer, contributed to $1.5M in revenue growth and a 21% increase in e-commerce traffic and sales through campaign design and cohesive visual storytelling.
- Established a stronger Instagram identity and structured content art direction, helping grow the audience by 10K+ followers.
- Produced campaigns for major partners, including IKEA, Hudson’s Bay, Red Bull, McDonald’s McCafé, Contiki and Indigo.
Bachelor of Art & Design
OCAD University — Toronto
From every angle
Make
- Identities
- Packaging
- Digital
- Motion
- Spaces
Think
- Concept
- Art Direction
- Campaigns
- Systems
Use
- Illustrator
- Photoshop
- InDesign
- Figma
Know
- Hospitality
- Publishing
- Retail
- Events