Lucky Stars Studio

Founding and branding my own studio: four years as a one-woman creative practice.

Building the identity and practice of my own independent design studio. Lucky Stars brought together brand design, client collaboration and the day-to-day work of running a creative business.

The challenge

Build a studio brand that could win freelance clients on its own. Warm and memorable, but credible enough to lead brand work for real businesses.

The approach

1. 01Drew from Asian cultural symbolism, most notably the maneki-neko (the beckoning cat of good fortune), as the studio's quiet, watchful anchor: luck isn't passive, it's being ready when the moment comes.
2. 02Built the name's duality into the identity: “Lucky Stars” as alignment of timing, people and purpose, expressed through a soft, bouncy wordmark and star motifs.
3. 03Designed the studio around collaboration, working with clients not just on deliverables but on momentum.

The outcome

Four years running a one-woman creative force, agile enough to move quickly and intentional enough to get it right. Many of the projects in this portfolio started here.