For this logo design project, I took on the exciting task of creating various logo versions for a local Chinese dry herb store. Juggling both Chinese and English languages was key, considering their diverse customer base. With the main clientele being Chinese, the challenge was to find that sweet spot between a modern and traditional vibe that resonates with their brand ethos. The aim? To craft a logo that's both fresh and rooted, something that would really set them apart in a competitive market. Incorporating the ginseng roots as a brand mascot added that extra flair, capturing the essence of their products in a truly iconic way.