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Lucky Stars Studio
Project type
Brand Identity & Business Design
Date
2020-2024
Location
Chinatown, Toronto
Lucky Stars Studio is a solo creative practice built on a simple belief: the best work happens when the right people find each other at exactly the right moment.
Founded as a sole proprietorship in 2020, the studio's identity draws from Asian cultural symbolism, most notably the maneki-neko, the beckoning cat long associated with good fortune and the arrival of opportunity. The cat became the studio's anchor: a quiet, watchful figure that signals luck isn't passive, it's about being ready when the moment comes.
The name itself carries that duality. "Lucky Stars" speaks to alignment, of timing, of people, of purpose. The studio was built for freelance collaboration, designed to work with clients not just on deliverables, but on momentum. Every project began when the conditions were right, and that became the philosophy behind the work itself.
Over four years, Lucky Stars Studio grew into a one-woman creative force, agile enough to move quickly and intentional enough to get it right.





