This project was such a fun one—an idea built around transforming a historic Toronto building into a four-level Halloween playground, where every floor feels like a new scene in a movie. Each level has its own experience: a high-energy dance floor, a lounge with a witchy burlesque twist, a moody supper club moment, and finally a rooftop looking out over the chaos of King St on the city’s busiest Halloween night. The design language leans into cinematic horror—dramatic, immersive, and story-driven—so it feels less like a party promo and more like you’re being invited into a film.